Magazine

Alterra Mountain Company - the new ski destination group

Jan 11, 2018

Photo: Steamboat Ski Resort
Since the acquisition of major US resort chains including Intrawest, Mammoth Resorts, and Deer Valley last year, we’ve kept an ear to the ground for updates on the next big player in the international ski industry. The joint venture that includes KSL Capital Partners, and Henry Crown & Company (and the acquired resorts) has finally been named – Alterra Mountain Company. An appropriate combination of the words ‘altitude’ and ‘terrain’, Alterra is “made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations”.

On this list includes 12 iconic world-class resorts throughout USA and Canada, including Steamboat and Winter Park in Colorado, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California, Stratton in Vermont, Snowshoe in West Virginia, Tremblant in Quebec, Blue Mountain in Ontario, Deer Valley in Utah, and CMH Heli-Skiing in British Columbia (the world’s largest heli-ski operation). Phew, what a list!

Alongside a new name, Alterra Mountain Company has new goals and values that are sometimes forgotten in the world of rest acquisitions and take-overs. They’re committed to ‘recognising the value of the unique culture found at each of the mountain communities’, and ‘preserve, sustain, and support the two most important resources: the mountains and the people within them’.

In the words of Alterra President and COO, David Perry, “Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations. Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list”.

In the coming months, Alterra’s plans to rollout an Epic Pass-like season pass product that will provide access to all mountain resorts, and include many benefits for skiers and snowboarders alike. At Scout, we’re super excited to see what this means for our next ski vacation!

Stay tuned!

◀ Back to the magazine
More about Winter Park
See hotels in Winter Park
More about Steamboat
See hotels in Steamboat
More about Mammoth
See hotels in Mammoth
More about Squaw Valley
See hotels in Squaw Valley
More about Deer Valley
See hotels in Deer Valley

Share with a friend

Send a link to this page to a friend. The email addresses you enter will not be stored or used by us in any way.

Loading

Looking for something different? We can find exactly what you need.
Contact us by phone or fill out this simple form.

We've been there. We're here to help.

We've been there. We're here to help.

Chat

Stay ahead with Scout

Subscribe to the Scout newsletter - a regular roundup of news from the slopes and magazine articles.

Due to the current uncertainty of future travel surrounding COVID 19, our regular T&Cs are overridden by individual supplier cancellation policies. We will clearly communicate all cancellation policies prior to confirming any booking, so you can be confident with your plans and book risk free.

Please enter the email addresses that will receive a copy of the booking request

Email address 1 :
Email address 2 :
Email address 3 :

Loading
Submit
Clear Dates
Clear Dates
Clear Dates
Clear Dates